Performance
Paid media on Meta and Google, run against one number. We read spend from the platforms and revenue from your store, rebuild the account around the products that earn, and scale what the order system confirms.
Learn moreGrowth marketing · Bengaluru → Worldwide
We engineer growth,
measured on real revenue.
Paid media, social, creators and web for consumer brands — run as one plan, reported as one number.
Deadbear — budgets moved to the lines the store confirmsMantara — spend and revenue reconciled down to the SKURazorpay — a publishing system the in-house team runsDot & Key — creative that converts because it is proofKenko Health — a funnel measured on members, not clicksOne report a month — one number that matters
Trusted by brands that measure.
Services
Social & Content
Presence every week, planned around what the brand needs to say and what each channel rewards. Three monthly plans, one calendar, and the posts that earn attention become the ads.
Learn moreCreators
Creators chosen for audience fit, briefed by us, and measured like any other channel. Barter or managed, with usage rights agreed up front so the work that converts runs again as paid media.
Learn moreWeb & Product
Websites, stores and apps designed from the ad backwards, so the promise someone clicked on is the first thing they see. Fixed scope and fixed price before work starts, tracking built in.
Learn moreThe work,
filed by discipline.
Open a folder to see the case studies inside.
Every engagement answers to the same number.
Hover to lean · Click to open the case studies inside
How we work.
Three moves, repeated every month.
Diagnose.
We read your accounts and your store before we spend a rupee: what works, what leaks, and what the platforms claim versus what your revenue shows.
Build.
One plan across paid, social, creators and web, with each channel designed to feed the next. One point of contact, one invoice.
Compound.
One report a month, measured as revenue over total spend. We scale what the numbers prove and stop what they don't.
Selected work
Brands we have grown.
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Consumer brand · D2C
Deadbear
Performance marketing and measurement for a direct-to-consumer brand.
Read the case study → -
Home hardware · D2C
Mantara
Paid media and measurement for a luxury home-hardware brand.
Read the case study → -
Fintech
Razorpay
Content and social for one of India's leading payment platforms.
Read the case study → -
Skincare · D2C
Dot & Key
Paid media and creator partnerships for a skincare brand scaling across India.
Read the case study → -
Health
Kenko Health
Performance marketing and web for a health-plan brand.
Read the case study →
From the journal.
Case reports, best practices and platform updates — written from the accounts we run.
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Platform update
Meta's Andromeda update, explained for D2C brands
Meta's AI retrieval system changed what its ads auction rewards. Here is what Andromeda actually is, what it makes obsolete, and the five moves that matter for D2C accounts in 2026.
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Best practice
MER vs platform ROAS: why your ads dashboard over-reports
On D2C accounts we audited in 2026, platform-reported revenue ran as high as double what the store actually booked. Here is why that happens, and the one metric that cannot lie to you.
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Case report
The 3-day sale: how a D2C brand booked 86% of a month in one weekend
A time-boxed sitewide sale, a duplicated campaign skeleton and a cart-threshold bonus: the anatomy of a sale window that booked 86% of the previous month's revenue in three days.
How do you measure success?
Spend comes from the ad platforms. Revenue comes from your store. The one figure we report is revenue divided by total spend. Platform-reported revenue is shown as a claim, never as the revenue line.
Which brands are a fit?
Consumer brands with a product people reorder, a store we can read, and a leadership team that wants the real number. Most of our clients sell direct to consumer; several operate across markets.
Do you work on retainers or projects?
Both. Performance and social run as monthly retainers. Creator programmes, review campaigns and web builds are scoped per project.
What does the first month look like?
A diagnostic of your accounts and store, a short deck of findings, and a plan with the numbers behind it. You see the plan before you commit to it.
How much of my team's time does it take?
About an hour a week: approving creative and calendars, sharing product and offer news, and one review call a month.
Let's make
your mark.
Tell us about your brand and where you want it to be.
We will come back with a plan, not a pitch.